Terms of Service

Last updated: 1 July 2026

These Terms of Service ("Terms") are a legal agreement between you and Benns Software Ltd, a company registered in England and Wales (company number 15751857) ("Mock Chats", "we", "us" or "our"), governing your access to and use of the Mock Chats website, applications and services (together, the "Service").

By creating an account, ticking to accept these Terms, or otherwise accessing or using the Service, you agree to be bound by these Terms and by our Privacy Policy. If you do not agree, you must not use the Service.

1. Who we are and how to contact us

The Service is operated by Benns Software Ltd, registered in England and Wales under company number 15751857. You can contact us at [email protected].

2. Definitions

  • "Content" means any text, names, images, avatars, wallpapers, emoji, audio and other material you input, upload, generate or export using the Service.
  • "Export" means an image or video file the Service generates from your Content.
  • "Simulated Content" means the chat conversations and interfaces produced by the Service, which are fictional mockups and not records of real messages, people or events.
  • "Credits" means the units consumed when you generate an Export, as described in your plan.

3. Eligibility

You must be at least 18 years old to use the Service. By using the Service you represent and warrant that you are 18 or over and have the legal capacity to enter into these Terms. The Service is not directed at children.

4. Your account

  • You access the Service using a "magic link" sent to your email address. You are responsible for keeping access to your email account secure and for all activity that occurs under your account.
  • You must provide accurate account information and keep it up to date.
  • Notify us promptly at [email protected] if you believe your account has been accessed without your authorisation.

5. The Service: simulated content

Mock Chats is a tool for creating fictional, simulated chat mockups — styled to resemble messaging apps — and exporting them as images and videos for storytelling, entertainment, education and legitimate marketing mockups.

You understand and agree that:

  • Exports are Simulated Content. They are not genuine messages, conversations, endorsements, testimonials, reviews or evidence, and do not represent real interactions.
  • You are solely responsible for the Content you create and for how you use, publish, label and distribute your Exports.

6. Acceptable use

You agree that you will not use the Service, and will not permit anyone using your account to use the Service, to create, export, publish or distribute Content that:

  • is used to deceive or defraud, or that is passed off as a genuine message, conversation, endorsement, testimonial, review, or record of a real event when it is not;
  • is a fake or deceptive consumer review or testimonial, or a fake indicator of social-media influence — for example, fabricated "DM" screenshots presented as authentic proof, reviews, or endorsements. Some jurisdictions specifically prohibit this: in the United States, the Federal Trade Commission's Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465) bans creating, selling or disseminating fake or false consumer reviews, testimonials and indicators of influence, with substantial civil penalties per violation;
  • impersonates any real person, brand, company or organisation, or uses their name, likeness, logo or trademarks, without their authorisation;
  • uses the real private messages, personal data or communications of another person without their consent;
  • is unlawful, defamatory, harassing, threatening, or hateful, or that infringes the intellectual-property, privacy or other rights of any person;
  • sexualises or endangers minors, or depicts a real, identifiable person in a sexual, abusive or degrading manner;
  • promotes scams, phishing, malware, or other fraudulent, deceptive or harmful schemes; or
  • violates the terms, policies or community guidelines of any platform on which you publish your Exports (including TikTok, Instagram / Meta and YouTube).

We may, but are not obliged to, review, refuse, remove or disable Content, and may suspend or terminate accounts that we reasonably believe breach these Terms.

7. Your responsibility for how Exports are used

Because Exports are Simulated Content that can look realistic, you are responsible for ensuring your use of them is honest and lawful. In particular, you agree that:

  • you will not present an Export as authentic proof, a real endorsement, or a real testimonial;
  • where you use an Export in advertising, marketing or any commercial context, you will comply with all applicable advertising-standards, consumer-protection and disclosure laws, and will clearly disclose that the content is fictional or simulated where needed to avoid misleading your audience; and
  • you are responsible for obtaining any rights, licences, permissions and consents needed for the names, likenesses, brands, images and other material in your Content.

To help with this, the Service may offer an optional "simulated" or "fictional content" marker. Using it does not transfer your responsibility to us, and not using it does not make otherwise-deceptive use acceptable.

8. Content ownership and licence

  • You own your Content. As between you and us, you retain all rights in the Content you create and the Exports you generate.
  • Licence to us. You grant us a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, process and display your Content and Exports solely to operate, provide, secure and improve the Service (for example, storing your chats so you can edit them and rendering your Exports).
  • Our materials. The Service itself — including our software, design, branding and the "Mock Chats" name and logo — belongs to us or our licensors and is protected by intellectual-property laws. These Terms grant you no right in our materials except the limited right to use the Service.
  • Commercial usage rights. If your plan states that it includes commercial usage rights, we grant you the right to use your Exports for commercial purposes, subject at all times to these Terms and in particular to the Acceptable use section above. No plan grants any right to use the Service for deceptive, impersonating or fraudulent purposes.

9. Third-party trademarks and no affiliation

Mock Chats is an independent tool. It is not affiliated with, endorsed by, sponsored by, or connected to WhatsApp, Meta Platforms, Apple, iMessage, Hinge, Bumble or any other messaging platform or brand. All product names, logos and trademarks are the property of their respective owners and are referred to for identification and descriptive purposes only. Chat styles offered by the Service are lookalike representations intended for parody, commentary and fictional storytelling.

10. Free tier and watermark

Exports generated on the free tier carry a Mock Chats watermark. You agree not to remove, obscure or alter that watermark, and not to misrepresent the origin of a watermarked Export. Paid plans may remove the free-tier watermark in accordance with your plan.

11. Plans, credits, billing and refunds

  • Credits. Generating an Export consumes Credits according to your plan (for example, an image and a video consume different amounts of Credits). Credit allowances refresh each billing period and, unless stated otherwise, do not roll over.
  • Subscriptions. Paid plans are billed in advance on a recurring basis (monthly or annually) through our third-party payment processor. By subscribing, you authorise us and our payment processor to charge your payment method on each renewal until you cancel.
  • Plan changes. If you upgrade, we may charge a prorated amount for the remainder of your billing period and adjust your Credit allowance. Downgrades and cancellations take effect as described at the time you make the change and are managed through the billing portal.
  • Cancellation. You may cancel at any time through the billing portal. Cancellation stops future renewals; except where required by law it does not entitle you to a refund of amounts already paid, and you keep access until the end of the paid period.
  • Refunds. Except where required by law, fees are non-refundable. Nothing in these Terms affects any non-waivable statutory rights you may have as a consumer.
  • Taxes and price changes. Prices may exclude applicable taxes, for which you are responsible. We may change prices or plan features on a going-forward basis; changes will not affect a billing period you have already paid for.

12. Suspension and termination

We may suspend or terminate your access to the Service, with or without notice, if you breach these Terms (in particular the Acceptable use section), if required by law, or to protect the Service, other users or third parties. You may stop using the Service at any time. Provisions that by their nature should survive termination — including ownership, disclaimers, limitation of liability and indemnity — will survive.

13. Disclaimers

The Service is provided "as is" and "as available". To the fullest extent permitted by law, we disclaim all warranties, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the Service will be uninterrupted, error-free or secure, or that Exports will meet your requirements. You are responsible for your use of the Service and for your Content.

14. Limitation of liability

Nothing in these Terms excludes or limits our liability where it would be unlawful to do so, including for death or personal injury caused by our negligence or for our fraud. Subject to that:

  • we will not be liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profits, revenue, data, goodwill or business, arising out of or relating to the Service or these Terms; and
  • our total aggregate liability arising out of or relating to the Service or these Terms will not exceed the greater of (a) the amounts you paid us for the Service in the twelve months before the event giving rise to the liability, or (b) one hundred pounds sterling (£100).

15. Indemnity

To the fullest extent permitted by law, you agree to indemnify and hold harmless Benns Software Ltd and its officers, directors and personnel from and against any claims, liabilities, damages, losses and expenses (including reasonable legal fees) arising out of or related to: (a) your Content; (b) your use of the Service or of any Export, including any deceptive, impersonating, fraudulent or otherwise unlawful use; (c) your breach of these Terms; or (d) your violation of any law or of the rights of any third party.

16. Reporting misuse and intellectual-property complaints

If you believe Content made with the Service infringes your rights, impersonates you, or is being used deceptively, contact us at [email protected] with enough detail to identify the material and your concern. We review reports and take the action we consider appropriate.

17. Changes to these Terms

We may update these Terms from time to time. If we make material changes, we will take reasonable steps to notify you (for example, by email or an in-product notice) and will update the "Last updated" date above. Your continued use of the Service after changes take effect constitutes acceptance of the revised Terms. If you do not agree to the changes, you must stop using the Service.

18. Governing law and jurisdiction

These Terms, and any dispute or claim arising out of or in connection with them, are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that if you are a consumer resident elsewhere, you may also have the right to bring proceedings in your country of residence, and the mandatory consumer-protection laws of that country continue to apply.

19. General

  • Entire agreement. These Terms and the Privacy Policy are the entire agreement between you and us regarding the Service.
  • Severability. If any provision is found unenforceable, the remaining provisions continue in full force.
  • No waiver. Our failure to enforce a provision is not a waiver of it.
  • Assignment. You may not assign these Terms without our consent; we may assign them to an affiliate or in connection with a merger, acquisition or sale of assets.
  • Force majeure. We are not liable for any failure or delay caused by events beyond our reasonable control.

20. Contact

Benns Software Ltd — [email protected].